Targeting the Gen Y Market
“Members of Gen Y could be the best business owners during an economic downturn. Why? Because they understand how to use social networks to hook customers.”Quick FactsAged between 18 and 30 yearsTertiary educatedPrimary communication is SMS and emailPredominantly live in metropolitan regionsMost are renting or living at home with their parentsMany believe home ownership is unachievable in their lifetimeLarge disposable income and spending powerHave credit card debt Enjoy eating while…See More





